Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce services are turning to server-side tracking as a way to improve their data collection processes. While it requires more technical knowledge than normal GTM and might present extra expenses, it can result in greater accuracy and even more dependable information
Pixel tracking utilizes an item of code to sign up conversions on your website. It's simple to establish and much less vulnerable to ad blockers.
1. Much more exact data
The typical method of tracking conversions on a web site, making use of pixels, is having difficulty with altering internet browser privacy plans. This suggests that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it must be.
Server-side monitoring is a more secure choice that aids to bypass these constraints, as it's loaded from your own domain name and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other security steps. This gives more accurate data and a much more total image of customer journeys across channels.
On top of that, this type of tracking enables companies to track conversions outside of the website, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This versatility gives marketing professionals more ownership over the information they send out, and makes it easier to comply with different data laws. It's also a great deal much less prone to scams, as it's more difficult for fraudulent actors to adjust the system by changing the postback URL.
2. Much better control over data.
Server-side tracking permits businesses to accumulate and enrich data prior to sending it to third-party analytics/advertising systems. This improves information efficiency and precision, which can assist online marketers make more educated marketing choices.
Traditional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' browsers. These tracking codes are typically obstructed by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking allows organizations to bypass these constraints and give accurate, constant information that is less prone to disturbance.
This sort of tracking likewise permits organizations to track conversions that take place beyond the website, like call and in-store purchases. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more dependable for organizations looking for to adapt to these adjustments.
3. Less susceptible to fraud
Server-side tracking enables companies to manipulate information hauls prior to it gets to 3rd party endpoints, boosting protection and personal privacy. This is especially vital as different internet browsers and platforms increasingly alter exactly how they take care of cookies. For example, in iphone 14, Safari will only provide first-party cookie data and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these constraints and remain to track conversions that happened beyond your website.
Additionally, server-side tracking allows you to capture individual data directly on your own web servers. This removes dependancy on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a set of directions that informs your internet site's server what events to tape. This information is then sent to analytics devices like Google Analytics and Facebook Organization. It's also utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate approach that uses a little item of code on your webpage to collect information from customers.
4. Simpler to carry out
Server-side monitoring is a data collection process that occurs on the internet site's own server, bypassing internet internet browser limitations. This implies that information accumulated by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the range of information monitoring and offers organizations much more control over transmission, making it usually more dependable. Consequently, it's less susceptible to information challenges caused by points like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your service can gather real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids make certain Shopify marketing automation conformity with privacy guidelines such as GDPR. Additionally, it additionally stays clear of the monitoring restrictions enforced by web browsers and ad blockers.