Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more reputable information
Pixel tracking makes use of an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, indicating it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer trips across networks.
Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be challenging for pixel-based tracking. This adaptability gives marketers a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a great deal much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more educated marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less prone to disturbance.
This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies seeking to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.
On top of that, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on third parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based ads, such as retargeting. In contrast, pixel tracking is an alternate method that uses a small piece of code on your webpage to collect data from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the site's own server, bypassing web internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the scope of search engine marketing automation information monitoring and provides organizations much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data obstacles brought on by things like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate data and aids guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.